Connect Webflow CMS to Google Sheets Using Make (Integromat) – No-Code Automation for Content Workflows

Managing dynamic content like blog posts, product listings, or team member profiles in Webflow can be seamless — but what if you could automate it and collaborate with your team using a familiar tool like Google Sheets?

With Make (formerly Integromat), you can connect Webflow CMS to Google Sheets and transform your content workflow into a fast, scalable, no-code system. Whether you’re a developer, marketer, or content manager, this integration saves time, reduces manual tasks, and empowers non-technical users to contribute to content updates.

Why Connect Webflow to Google Sheets?

This automation unlocks powerful benefits:

• Auto-backup CMS entries into a structured spreadsheet

• Track updates to blog posts, products, or team data in real-time

• Enable non-technical editors to manage content using Google Sheets

• Save hours of manual data entry across teams and clients

• Improve collaboration and approval workflows for content publishing

How to Connect Webflow CMS to Google Sheets Using Make

Here’s a step-by-step guide to building this automation using Make.com:

Step 1: Create a New Scenario

• Go to Make.com and click “Create a new scenario.”

• Add the following modules:

  • Webflow

  • Google Sheets

Step 2: Authenticate Your Accounts

• Sign in and connect your Webflow API

• Connect your Google account and select your target spreadsheet

Step 3: Select Webflow CMS Collection

• Choose the specific CMS Collection (e.g., “Blog Posts,” “Products,” “Team Members”)

• Actions include:

  • Create Item

  • Update Item

  • Watch Items (for pulling CMS updates)

Step 4: Define Google Sheets Actions

• Set up triggers such as:

  • Watch Rows — to detect new entries

  • Create Row — to store new CMS items

  • Update Row — to reflect CMS changes

Step 5: Map the Fields

• Match each Webflow field (like Title, Description, Image URL, etc.) with columns in Google Sheets

• Use filters or formulas in Make to conditionally trigger updates

Step 6: Schedule the Scenario

• Run the automation at fixed intervals (e.g., every 15 minutes), or trigger it instantly on form submission or spreadsheet edits.

Bonus Use Case: Two-Way Sync (Google Sheets → Webflow)

Want to allow editors or clients to update Webflow content directly from Sheets? Here’s how:

• Trigger: Watch Rows in Google Sheets

• Action: Update Item in Webflow when a sheet row is edited

• This reverse flow makes your Webflow project fully editable from Sheets, perfect for client handoffs or large teams

Real-World Use Cases

• Blog Management: Sync blog post drafts, status updates, or metadata

• Product Catalogs: Update prices, variants, and stock in bulk

• Team Bios: Add/edit team member profiles without opening the Webflow Designer

• Event Listings: Manage events, dates, and venues easily from a spreadsheet

SEO & Workflow Advantages

By integrating Webflow and Google Sheets:

• Boost content creation speed

• Maintain CMS accuracy and backups

• Empower non-technical contributors

• Maintain secure and trackable data handling

• Improve SEO by streamlining publishing consistency

Google’s search algorithm values fresh, well-structured, and updated content. Automating this process ensures you’re always SEO-ready.

Final Thoughts

Connecting Webflow CMS to Google Sheets with Make.com is one of the easiest ways to enhance productivity, reduce manual entry, and bring team collaboration to your Webflow projects — all without writing code.

Whether you manage a blog, e-commerce store, or corporate website, this integration can significantly reduce your workload and elevate your professional workflow.

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