Frame Flow Design

 

One of the most powerful features of Webflow CMS is the Collection List + Filters combo. It allows you to dynamically display only the content you want, based on custom rules you define. This is a game-changer when you’re building scalable and content-rich websites like blogs, real estate portals, portfolios, or e-commerce stores.

Why This Matters

With traditional static design, every content update requires manual work—adding, removing, rearranging blocks. But with Webflow CMS + filters:

  • You show only what matters to the user
  • You automate content display
  • You reduce manual updates and errors
  • You scale your site effortlessly

Real Example: Real Estate Website

Imagine you’re designing a real estate site.

You want to show a “Featured Properties” section on the homepage that automatically pulls only listings where the Featured toggle is ON.

Here’s how you do it:

  1. Set up a CMS Collection named Properties

  2. Add a Switch field in your collection called Featured

  3. In your homepage design, add a Collection List and link it to Properties

  4. Go to the Settings Panel > Filter

  5. Add filter: FeaturedEqualsTrue

Now, anytime your client adds a new featured property, it automatically appears on the homepage. No more manual edits.

Other Practical Use Cases

1. Portfolio

  • Show only “Featured Projects” by adding a toggle

  • Filter by project type (e.g., branding, development, UI/UX)

2. Blog

  • Filter posts by category (e.g., Webflow Tips, Case Studies)

  • Highlight trending or editor’s pick posts

3. E-Commerce

  • Create “On Sale” or “New Arrivals” sections by filtering CMS products

  • Filter by product type (e.g., T-shirts, Accessories, Shoes)

4. Services Page

  • Show services based on user interest (e.g., SEO, Design, Development)

Bonus Tips

  • Use Multiple Filters to combine conditions (e.g., Featured = True AND Category = Real Estate)

  • Pair filters with CMS Sorting for max control (e.g., show by publish date or price)

  • You can use Reference and Multi-Reference fields for even more complex filtering (e.g., show all blog posts written by a specific author)

Webflow CMS with filtered Collection Lists is not just a convenience—it’s a foundation for smart, scalable, and automated site architecture.

Whether you’re building for clients or running your own brand, this method keeps your layouts lean, dynamic, and future-proof.

Need Help Building Smart CMS Layouts?

I specialize in building Webflow sites that are fast, dynamic, and content-driven.

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